At Ellembrace, our mission is simple: to care for women through the details that accompany them every day.

To create elegant and useful accessories, designed to relieve, simplify, and bring discreet comfort to women in their daily lives.

Always higher,
it also means refusing to let a bag, often carefully chosen, sometimes costing over 200 CHF, be placed on the floor by default.

Because a bag tells a story.
And the woman who carries it deserves that story to be respected.

Our vision is to create accessories that elevate the experience, without ever complicating it.

An everyday detail that became too important to ignore!

Ellembrace was born from a simple, quiet, yet repeated frustration. That moment when you stop, look around you, and only one question comes to mind:

Where do I put my bag?

• The floor was never an option.
• A chair was rarely a solution.
• On my lap, uncomfortable.

And existing supports were too often disappointing, designed only for coffee or restaurant tables, but not for real everyday life:

• Not for public transport.
• Not for the office.
• Not for restrooms.
• Not for all those real-life situations where you simply need a reliable solution.

Little by little, a detail that, by dint of repetition, could no longer be ignored.

And then, one day, seeing my mother put her bag on the floor, almost out of habit, everything became clear. Women too often adapt to objects that were not designed for them. Even when it comes to what is precious to them.

It was at that moment that Ellembrace was born. With a clear intention: to create a reliable, elegant, and reassuring bag support, designed for real everyday life, that naturally adapts to all types of edges or structures, and accompanies every situation, without constraint.

An accessory that respects the bag as much as the woman who carries it.